Since 1923, when Purolator invented the first automotive oil filtration system, the Purolator name has stood for quality, innovation and dedication. Over the years, from driveways and garages to race tracks worldwide, Purolator has continued to set the standard for automotive filters. Now, over 85 years later, the Purolator legacy continues to refine and perfect filtration, and to provide our customers with the best products they can buy.
Click on the print and radio ads below to see and hear Purolator's 2010 ad campaign. And decide for yourself … are you a Purist?
