Purolator’s new microsite, www.BreatheEasyCabinFilters.com, targets the concerns of women motorists, especially moms. With a simple and memorable Web address, this new microsite promotes Purolator’s exclusive line of BreatheEasy® cabin air filters to women that are not only responsible for maintaining their vehicles but also are interested in keeping its occupants breathing fresh, clean air, and protecting them from harmful airborne contaminants even when the windows are rolled up.
“Purolator’s message at this new microsite is aimed directly at a very important group of decision-makers,” said Ramon Nuñez, Director of Filtration for Robert Bosch LLC, joint venture owner of Purolator Filters. “Women, and especially moms, care greatly about the health and comfort of their family. And, as an industry leader in cabin air filter technology, Purolator, takes very seriously its role in educating motorists about the fact that most late-model cars, minivans, and SUVs are factory-equipped with cabin air filters and the health benefits that are associated with it.”
Compact yet complete, this new BreatheEasy microsite provides key information about the role of cabin air filters and the benefits of regular replacement. The microsite opens with a dramatic portrayal of the various pollutants that vehicle occupants may have to ingest, including bacteria, mold spores, fungus, soot, pet dander, pollen, and much, much more.
Visitors to the site can select specific areas for particulars, including:
- Facts about the role of cabin air filters
- Short informational videos in which women discuss their concerns about the air their families breathe
- Details on current rebates and other promotions
- Frequently Asked Questions (FAQs)
- Information on how to find a replacement cabin air filter and where to purchase it
“Purolator also offers motorists the opportunity to reduce odors,“ said Nuñez. “For selected applications our patented technology incorporates activated charcoal that captures and hold odors, so that passengers are not subjected to unpleasant smells. Most original equipment (OE) filters do not include this capability, so we are pleased to offer this option.”
Virtually all BreatheEasy cabin air filters include detailed, vehicle-specific installation instructions to facilitate filter replacement by DIYers and professional technicians alike. A cabin air filter can be changed in as little as five minutes; other vehicles may take somewhat longer.
The new Purolator microsite – www.BreatheEasyCabinFilters.com – is available right now.
Download Press Release Here