Purolator has announced that its line of BreatheEasy cabin air filters have earned the Good Housekeeping Seal after evaluation by the Good Housekeeping Research Institute. An icon in women’s publishing, Good Housekeeping magazine discusses a wide range of topics for the contemporary homemaker. It covers nutrition, health, childcare, beauty, fashion, and other consumer and social issues.
Dating back to 1909, the Good Housekeeping Seal has been a highly recognized statement of Good Housekeeping magazine’s Consumer Policy. Good Housekeeping’s Consumer Policy states that if a product bearing the Seal is defective within the first two years of purchase, Good Housekeeping will replace the product or refund the purchase price. The Seal is one of the most trusted and influential consumer emblems in helping guide purchasing decisions.
A car’s cabin air filter is designed to ensure that the air that enters the cabin through the vents when the windows are rolled up and the A/C or heat is turned on, is clean and free of roadside dirt and contaminants.
“We consider it a an honor and privilege for BreatheEasy to be recognized by a publication of such stature and reputation as Good Housekeeping,” said Chuck Kerrigan, Director Regional Business Unit Leader North America for Purolator, supplier of BreatheEasy cabin air filters to the North American aftermarket.
According to Kerrigan, from the very beginning, Purolator’s culture of dedication to product design and innovation put it on the fast track to becoming a highly respected brand in its category. Today, nearly 90 years after it invented the first oil filter Purolator, short for ‘pure oil later,’ is a leading and trusted name in the industry and a major supplier of automotive filters to original equipment manufacturers (OEMs) and the aftermarket across North America.
Purolator’s BreatheEasy cabin air filters feature specially engineered media that can capture and hold even the finest particles of contaminants such as dust, soot, pollen, fungus and bacteria. Similar to many household HVAC filters, these filters are electrostatically charged to ensure that particles stay attached to the filter. The cabin air filter is generally located under the hood or behind the glove box and with most applications, is easy to change out.
“This recognition is particularly timely with May being Asthma Awareness Month and May 1 being World Asthma Day,” said Kerrigan. “It draws attention to the necessity of breathing clean and fresh air even while driving in our cars,” he said. For more information on these programs, visit:
Purolator is a proud supporter of the Automotive Aftermarket Suppliers Association’s (AASA) Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers to preserve the industry’s good reputation. For more information, visit:
Purolator manufactures and supplies high quality automotive and heavy duty filters to the North American aftermarket and original equipment manufacturers. Inventor of the automotive oil filter in 1923, Purolator has, since then, pioneered more than 40 'firsts' in the filtration industry. In fact, the first automotive oil filter was called a 'Purolator,' short for 'pure oil later.' Currently, the Purolator brand has more than 2,000 part numbers for automotive, light truck and heavy-duty applications. Now part of the Bosch umbrella of automotive aftermarket products within NAFTA, Purolator's advanced aftermarket filters include:
- PureONE and Purolator Classic oil filters
- Purolator Synthetic oil filters
- PureONE and Purolator Classic air filters
- BreatheEasy cabin air filters
- PowerSports oil filters
- The 'forgotten filters,' including transmission filters, fuel filters, breathers and PCV valves.